Rural Marketing: Targeting the Non-urban Consumer
| AUTHOR | Velayudhan, Sanal Kumar; Ltd, Sage Publications Pvt; Kumar Velayudhan, Sanal |
| PUBLISHER | Sage Publications Pvt. Ltd (12/01/2007) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
This highly practical and informative book provides unique insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the First Edition, this Second Edition has been thoroughly revised and expanded, and examines in more detail the concept of rural markets and rural marketing. It also contains numerous short cases to illustrate how social and cultural habits influence rural consumer behavior.
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Product Format
Product Details
ISBN-13:
9780761935889
ISBN-10:
0761935886
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0002
More Product Details
Page Count:
252
Carton Quantity:
28
Product Dimensions:
5.50 x 0.57 x 8.50 inches
Weight:
0.71 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Industries - Retailing
Business & Economics | Marketing - General
Dewey Decimal:
658.870
Library of Congress Control Number:
2007032916
Descriptions, Reviews, Etc.
publisher marketing
This highly practical and informative book provides unique insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the First Edition, this Second Edition has been thoroughly revised and expanded, and examines in more detail the concept of rural markets and rural marketing. It also contains numerous short cases to illustrate how social and cultural habits influence rural consumer behavior.
Show More
List Price $20.00
Your Price
$19.80