This book explains what consultants and IT Services firms do. It examines the industry′s surprisingly captivating history, and in doing so, explains why the industry does things the way it does and what motivates the different players within it. Drawing vivid comparisons from everyday life and other industries, this book makes complex concepts accessible to the general reader, giving them for the first time an in-depth insight into the IT industry, how it works, how it affects all of us, and where it is likely to catapult us in this century. Written in a lucid style by renowned IT professionals, this book is a must read not only for management and engineering students, IT professionals, managers, and technocrats, but also for anyone keen to have the mysteries of the computer age unraveled.