The (Un)Common Sense of Advertising: Getting the Basics Right
| AUTHOR | Tiwari, Sanjay; Tiwari, Sanjay; Ltd, Sage Publications Pvt et al. |
| PUBLISHER | Sage Publications Pvt. Ltd (07/01/2003) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.
Show More
Product Format
Product Details
ISBN-13:
9780761997368
ISBN-10:
0761997369
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
268
Carton Quantity:
18
Product Dimensions:
6.34 x 0.60 x 9.52 inches
Weight:
1.04 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Advertising & Promotion
Dewey Decimal:
659.1
Library of Congress Control Number:
2002152695
Descriptions, Reviews, Etc.
publisher marketing
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.
Show More
List Price $27.99
Your Price
$27.71