New Product Forecasting: An Applied Approach
| AUTHOR | Kahn, Kenneth B. |
| PUBLISHER | Routledge (07/15/2006) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
Show More
Product Format
Product Details
ISBN-13:
9780765616104
ISBN-10:
0765616106
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
176
Carton Quantity:
44
Product Dimensions:
6.06 x 0.46 x 8.96 inches
Weight:
0.56 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Forecasting
Business & Economics | Marketing - General
Business & Economics | Development - Business Development
Dewey Decimal:
658.575
Library of Congress Control Number:
2006005481
Descriptions, Reviews, Etc.
publisher marketing
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
Show More
Author:
Kahn, Kenneth B.
KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana— Champaign who teaches, researches, and consults in new product development.
GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana— Champaign who teaches, researches, and consults in new product development.
Show More
List Price $82.99
Your Price
$82.16