Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
| AUTHOR | Klein, Joseph A.; Rao, P. M. |
| PUBLISHER | Routledge (02/08/2013) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
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Product Format
Product Details
ISBN-13:
9780765617972
ISBN-10:
0765617978
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
248
Carton Quantity:
22
Product Dimensions:
7.60 x 0.90 x 9.30 inches
Weight:
1.35 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents,
Textbook,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Investments & Securities - General
Business & Economics | Strategic Planning
Business & Economics | Business Law
Dewey Decimal:
658.401
Library of Congress Control Number:
2012035533
Descriptions, Reviews, Etc.
publisher marketing
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
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Author:
Klein, Joseph A.
Joe Klein received his J.D. degree with honors from Harvard Law School where he studied Constitutional law with the late Professor Archibald Cox. A one-time believer in the UN's 'mission' but now thoroughly disillusioned, Klein's book speaks to the dangerous path of global governance the world organization is taking and how it threatens America's precious Constitutional liberties.
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List Price $290.00
Your Price
$287.10