Cases in Advertising Management
| AUTHOR | Kelley, Larry D.; Jugenheimer, Donald W. |
| PUBLISHER | Routledge (04/15/2009) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
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Product Format
Product Details
ISBN-13:
9780765622617
ISBN-10:
0765622610
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
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Page Count:
144
Carton Quantity:
27
Product Dimensions:
7.40 x 0.50 x 8.90 inches
Weight:
0.55 pound(s)
Feature Codes:
Bibliography,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Advertising & Promotion
Business & Economics | Economics - Macroeconomics
Dewey Decimal:
659.1
Library of Congress Control Number:
2008039868
Descriptions, Reviews, Etc.
publisher marketing
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Show More
List Price $82.99
Your Price
$82.16