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A Quick Guide to Writing Business Stories

AUTHOR Mathewson, Joe
PUBLISHER Routledge (03/14/2016)
PRODUCT TYPE Hardcover (Hardcover)

Description

Business journalism is of critical importance to society, though it may appear to some that it concerns only big business and big investors. A Quick Guide to Writing Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. This hands-on, practical text provides step-by-step guidance on how to write business articles such as the corporate quarterly earnings story, small business profiles, and business or consumer trend stories.

Mathewson's book, based on Northwestern University's highly successful business journalism program, guides students in the use of data, documents and sophisticated expert sources. With A Quick Guide to Writing Business Stories as their resource, students will be able to write challenging stories with clarity and speed, greatly enhancing the journalist's ability to tackle stories on other complex topics, in any medium.

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Product Format
Product Details
ISBN-13: 9780765646217
ISBN-10: 0765646218
Binding: Hardback or Cased Book (Sewn)
Content Language: English
More Product Details
Page Count: 126
Carton Quantity: 44
Product Dimensions: 5.50 x 0.38 x 8.50 inches
Weight: 0.67 pound(s)
Feature Codes: Bibliography, Index, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Technology & Engineering | Technical Writing
Technology & Engineering | Journalism
Technology & Engineering | Communication Studies
Dewey Decimal: 808.066
Library of Congress Control Number: 2015048430
Descriptions, Reviews, Etc.
publisher marketing

Business journalism is of critical importance to society, though it may appear to some that it concerns only big business and big investors. A Quick Guide to Writing Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. This hands-on, practical text provides step-by-step guidance on how to write business articles such as the corporate quarterly earnings story, small business profiles, and business or consumer trend stories.

Mathewson's book, based on Northwestern University's highly successful business journalism program, guides students in the use of data, documents and sophisticated expert sources. With A Quick Guide to Writing Business Stories as their resource, students will be able to write challenging stories with clarity and speed, greatly enhancing the journalist's ability to tackle stories on other complex topics, in any medium.

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List Price $79.99
Your Price  $79.19
Hardcover