Power and Persuasion in Media and Advertising
| AUTHOR | Brophy Down, Susan |
| PUBLISHER | Crabtree Publishing Company (02/28/2018) |
| PRODUCT TYPE | Hardcover (Library Binding) |
Description
Go ahead, buy it. You know you want it....How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Teacher's guide available.
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Product Format
Product Details
ISBN-13:
9780778745440
ISBN-10:
0778745449
Binding:
Hardback or Cased Book (Library Binding)
Content Language:
English
More Product Details
Page Count:
48
Carton Quantity:
30
Product Dimensions:
7.30 x 0.40 x 9.40 inches
Weight:
0.60 pound(s)
Feature Codes:
Bibliography,
Index,
Ikids,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Juvenile Nonfiction | Media Studies
Juvenile Nonfiction | Language Arts - General
Juvenile Nonfiction | Social Science - General
Grade Level:
6th Grade
- 9th Grade
Accelerated Reader:
Reading Level:
0
Point Value:
0
Guided Reading Level:
Not Applicable
Dewey Decimal:
659.104
Library of Congress Control Number:
2017060377
Descriptions, Reviews, Etc.
publisher marketing
Go ahead, buy it. You know you want it....How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Teacher's guide available.
Show More
List Price $33.27
Your Price
$26.62