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Marketing Your Library: Tips and Tools That Work

PUBLISHER McFarland & Company (03/13/2012)
PRODUCT TYPE Paperback (Paperback)
Description

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
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Product Format
Product Details
ISBN-13: 9780786465439
ISBN-10: 0786465433
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
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Page Count: 231
Carton Quantity: 17
Product Dimensions: 6.90 x 0.60 x 9.90 inches
Weight: 0.90 pound(s)
Feature Codes: Bibliography, Index, Table of Contents, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Language Arts & Disciplines | Library & Information Science - General
Language Arts & Disciplines | Marketing - General
Grade Level: College Freshman and up
Dewey Decimal: 021.7
Library of Congress Control Number: 2012004460
Descriptions, Reviews, Etc.
publisher marketing

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

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Editor: Smallwood, Carol
Carol Smallwood has worked as a public library systems administrator and consultant, and in school, academic, and special libraries. She has authored, co-authored, edited, and co-edited several books, including Writing and Publishing: The Librarian's Handbook (2010) and Librarians as Community Partners: An Outreach Handbook (2010). Her articles have appeared in numerous journals, including American Libraries.
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Your Price  $54.45
Paperback