European Perspectives in Marketing
| AUTHOR | Kaynak, Erdener |
| PUBLISHER | Routledge (10/01/2004) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
This resource examines marketing practices and consumer behavior in several European Union (EU) countries, plus one European Free Trade Area (EFTA) country and one Associate EU member country. An international panel of distinguished contributors addresses outsourcing, the impact of cultural differences upon the effectiveness of advertising repetition, the role of information and communication technology in the internationalization efforts of small Norwegian high-tech firms, the symbolic use of mobile telephones among Turkish consumers, the international antitrust strategies of US-based beverage producers, and a great deal more.
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Product Format
Product Details
ISBN-13:
9780789025685
ISBN-10:
078902568X
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
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Page Count:
182
Carton Quantity:
24
Product Dimensions:
6.10 x 0.67 x 8.84 inches
Weight:
0.97 pound(s)
Feature Codes:
Index,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | International - Marketing
Dewey Decimal:
658.800
Library of Congress Control Number:
2004009041
Descriptions, Reviews, Etc.
publisher marketing
This resource examines marketing practices and consumer behavior in several European Union (EU) countries, plus one European Free Trade Area (EFTA) country and one Associate EU member country. An international panel of distinguished contributors addresses outsourcing, the impact of cultural differences upon the effectiveness of advertising repetition, the role of information and communication technology in the internationalization efforts of small Norwegian high-tech firms, the symbolic use of mobile telephones among Turkish consumers, the international antitrust strategies of US-based beverage producers, and a great deal more.
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Author:
Kaynak, Erdener
ERDENER KAYNAK is Professor of Marketing and Assistant Director for Research and Planning in the School of Business Administration at Pennsylvania State University at Harrisburg.
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List Price $190.00
Your Price
$188.10