The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness
| AUTHOR | Guido, Gianluigi |
| PUBLISHER | Springer (04/30/2001) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
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Product Format
Product Details
ISBN-13:
9780792373247
ISBN-10:
0792373243
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
296
Carton Quantity:
26
Product Dimensions:
6.14 x 0.75 x 9.21 inches
Weight:
1.39 pound(s)
Feature Codes:
Bibliography,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - Research
Dewey Decimal:
658.834
Library of Congress Control Number:
2001020411
List Price $169.99
Your Price
$168.29