The Triumph of Ethernet: Technological Communities and the Battle for the LAN Standard
| AUTHOR | Von Burg, Urs |
| PUBLISHER | Stanford Business Books (08/01/2002) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
One of the most important elements in the computer revolution has been agreement on technological standards. This book tells the complete story of the battle between several competing technologies in the late 1970s and early 1980s to become the compatibility standard in one high-tech arena, the LAN (local area network) industry.
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Product Format
Product Details
ISBN-13:
9780804740944
ISBN-10:
0804740941
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
320
Carton Quantity:
20
Product Dimensions:
6.00 x 0.88 x 9.00 inches
Weight:
1.35 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Information Management
Business & Economics | Networking - Local Area Networks (LANs)
Business & Economics | Management Information Systems
Dewey Decimal:
004.68
Library of Congress Control Number:
2001020909
Descriptions, Reviews, Etc.
jacket back
"An important and defining look at the early days of local area networking. Von
Burg has captured the interplay of science, people, money, and luck that defines
the high-stakes technology business."
---Jim Swartz, founder, Accel Partners
"Few people are aware of the intense battles that resulted in today's networking standards. Urs von Burg's engaging history of this tumultuous period, with its analysis of the technological ecosystems and marketing economics involved, contains valuable lessons for anyone interested in capturing a dominant market share for an innovation."
---Dr. Harry J. Saal, former chairman, Network General
Burg has captured the interplay of science, people, money, and luck that defines
the high-stakes technology business."
---Jim Swartz, founder, Accel Partners
"Few people are aware of the intense battles that resulted in today's networking standards. Urs von Burg's engaging history of this tumultuous period, with its analysis of the technological ecosystems and marketing economics involved, contains valuable lessons for anyone interested in capturing a dominant market share for an innovation."
---Dr. Harry J. Saal, former chairman, Network General
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publisher marketing
One of the most important elements in the computer revolution has been agreement on technological standards. This book tells the complete story of the battle between several competing technologies in the late 1970s and early 1980s to become the compatibility standard in one high-tech arena, the LAN (local area network) industry.
Show More
Author:
Von Burg, Urs
Urs von Burg, formerly venture capital business analyst with Aureus Private Equity AG (now Invision), is a senior consultant at The McKenna Group.
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List Price $150.00
Your Price
$148.50