Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers
| AUTHOR | Read, Angie; Fromm, Jeff |
| PUBLISHER | Amacom (03/08/2018) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
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Product Format
Product Details
ISBN-13:
9780814439272
ISBN-10:
0814439276
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
224
Carton Quantity:
24
Product Dimensions:
6.10 x 1.00 x 9.10 inches
Weight:
0.95 pound(s)
Feature Codes:
Bibliography,
Index,
Price on Product,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - Research
Business & Economics | E-Commerce - Digital Marketing
Business & Economics | Consumer Behavior - General
Grade Level:
College Freshman
- Not Applicable
Dewey Decimal:
658.834
Library of Congress Control Number:
2017038847
List Price $24.95
Your Price
$24.70