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Digital Type Design for Branding: Designing Letters from Their Source

AUTHOR Boss, Stephen
PUBLISHER CRC Press (01/18/2018)
PRODUCT TYPE Hardcover (Hardcover)
Description

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

Key Features

  • A how-to resource for designers to referencee while designing letterforms.
  • The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
  • How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
  • This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
  • Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
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    Product Format
    Product Details
    ISBN-13: 9780815365532
    ISBN-10: 0815365535
    Binding: Hardback or Cased Book (Sewn)
    Content Language: English
    More Product Details
    Page Count: 220
    Carton Quantity: 55
    Product Dimensions: 6.10 x 0.70 x 9.10 inches
    Weight: 1.14 pound(s)
    Feature Codes: Bibliography, Glossary, Illustrated
    Country of Origin: US
    Subject Information
    BISAC Categories
    Computers | Internet - Web Design
    Computers | Graphic Arts - Typography
    Computers | Programming - Games
    Dewey Decimal: 686.224
    Library of Congress Control Number: 2017034641
    Descriptions, Reviews, Etc.
    publisher marketing

    The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

    Key Features

  • A how-to resource for designers to referencee while designing letterforms.
  • The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
  • How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
  • This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
  • Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
    • Show More
    List Price $160.00
    Your Price  $158.40
    Hardcover