Focus Group Research
| PUBLISHER | Sage Publications Ltd (10/03/2012) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
The spectrum of interest in focus groups covers virtually all disciplines, and the variety of the applications for this technique is extraordinary. In nine parts, Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups and the ethical issues surrounding focus groups, amongst other things.
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Product Format
Product Details
ISBN-13:
9780857025678
ISBN-10:
0857025678
Content Language:
English
More Product Details
Page Count:
1656
Carton Quantity:
20
Product Dimensions:
6.70 x 5.10 x 9.80 inches
Weight:
7.01 pound(s)
Feature Codes:
Bibliography,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Reference | Research
Reference | Research
Dewey Decimal:
300.723
Library of Congress Control Number:
2012931362
Descriptions, Reviews, Etc.
publisher marketing
The spectrum of interest in focus groups covers virtually all disciplines, and the variety of the applications for this technique is extraordinary. In nine parts, Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups and the ethical issues surrounding focus groups, amongst other things.
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List Price $1,188.00
Your Price
$1,176.12