The Media Revolution in America and in Western Europe: Volume II in the Paris-Stanford Series
| AUTHOR | Rogers, Everett M. |
| PUBLISHER | Praeger (01/01/1985) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
This step is a step toward greater internationalization of mass communication research. Existing differences between the mass media of North American and Western European countries provide a basis for comparative anlayses that illustrate how differences in national mass media systems can contribute towards intellectual understanding of communication behavior. The world of communication scholarship can be divided into two main schools, the empirical school and the critical school. This volume represents some of the leading scholars of each school and is dedicated to the intellectual merging of the schools by means of fostering an improved understanding of each other.
Show More
Product Format
Product Details
ISBN-13:
9780893912581
ISBN-10:
0893912581
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
352
Carton Quantity:
20
Product Dimensions:
6.10 x 1.30 x 9.10 inches
Weight:
1.55 pound(s)
Feature Codes:
Bibliography,
Index,
Dust Cover,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Reference | Questions & Answers
Reference | Communication Studies
Reference | General
Dewey Decimal:
001.51
Library of Congress Control Number:
84021680
Descriptions, Reviews, Etc.
publisher marketing
This step is a step toward greater internationalization of mass communication research. Existing differences between the mass media of North American and Western European countries provide a basis for comparative anlayses that illustrate how differences in national mass media systems can contribute towards intellectual understanding of communication behavior. The world of communication scholarship can be divided into two main schools, the empirical school and the critical school. This volume represents some of the leading scholars of each school and is dedicated to the intellectual merging of the schools by means of fostering an improved understanding of each other.
Show More
Author:
Rogers, Everett M.
Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.
Show More
Your Price
$94.05