The Publisher's Direct Mail Handbook
| AUTHOR | Bodian, Nat G.; Unknown |
| PUBLISHER | Greenwood (12/31/1987) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
This is the first reference volume devoted solely to the subject as it applies to the publishing industry.
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Product Format
Product Details
ISBN-13:
9780894950797
ISBN-10:
0894950797
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
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Page Count:
288
Carton Quantity:
13
Product Dimensions:
7.00 x 0.69 x 10.00 inches
Weight:
1.56 pound(s)
Feature Codes:
Bibliography,
Index,
Dust Cover,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Publishers & Publishing Industry
Dewey Decimal:
070.5
Library of Congress Control Number:
86027471
Descriptions, Reviews, Etc.
publisher marketing
This is the first reference volume devoted solely to the subject as it applies to the publishing industry.
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Author:
Bodian, Nat G.
NAT G. BODIAN is an independent consultant. He was for 12 years a marketing head for various professional and reference product lines and encyclopedias in the Sci-Tech Division of John Wiley & Sons.
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Your Price
$60.39