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Why Design Is Hard

AUTHOR Zug, Bryan; Berkun, Scott
PUBLISHER Berkun Media (09/23/2024)
PRODUCT TYPE Paperback (Paperback)

Description

Learn use the skills you already have to overcome the people and systems that hold you back. In this potent, humorous, real-world-based book by design-industry veterans Scott Berkun and Bryan Zug, you'll learn how to make design easy. From managing egos, to rediscovering your powers to using organizational systems to your advantage, you'll quickly see better ways to think about your work and yourself.


We want to believe that our ideas will be adored and we will be asked to influence big decisions. But this is not how the real world works. What we call designing is mostly advising. We make suggestions to powerful people and they often ignore our expertise. Denying this reality makes design hard. If you want to find a better way, this book is for you.

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Product Format
Product Details
ISBN-13: 9780983873198
ISBN-10: 0983873194
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 118
Carton Quantity: 60
Product Dimensions: 5.50 x 0.28 x 8.50 inches
Weight: 0.35 pound(s)
Country of Origin: US
Subject Information
BISAC Categories
Design | Product
Design | Software Development & Engineering - General
Design | Internet - Web Design
Descriptions, Reviews, Etc.
publisher marketing

Learn use the skills you already have to overcome the people and systems that hold you back. In this potent, humorous, real-world-based book by design-industry veterans Scott Berkun and Bryan Zug, you'll learn how to make design easy. From managing egos, to rediscovering your powers to using organizational systems to your advantage, you'll quickly see better ways to think about your work and yourself.


We want to believe that our ideas will be adored and we will be asked to influence big decisions. But this is not how the real world works. What we call designing is mostly advising. We make suggestions to powerful people and they often ignore our expertise. Denying this reality makes design hard. If you want to find a better way, this book is for you.

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List Price $24.99
Your Price  $24.74
Paperback