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Marketing, My Ass!: How clever marketing is turning us into mindless consumers and why it's time to WAKE UP.
| AUTHOR | Beauchamp, Lorrie |
| PUBLISHER | Peer Publishing, a Division of 3695328 Canada (06/12/2013) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Marketing maven and writer Lorrie Beauchamp shares what she learned during 35 years in the ad industry, to help shoppers be more aware of mindless consuming and the clever "tricks" used to seduce us on a daily basis. Readers will benefit from her knowledge and insights, in four easy-to-read illustrated chapters. Includes a look back at some golden oldies in the ad world and some tips for being a smart shopper in the Internet age. If you liked Naomi Klein's "No Logo", you'll really enjoy "Marketing, My Ass "
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Product Format
Product Details
ISBN-13:
9780991956302
ISBN-10:
0991956303
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
196
Carton Quantity:
34
Product Dimensions:
6.00 x 0.51 x 9.00 inches
Weight:
0.59 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Self-Help | Motivational & Inspirational
Descriptions, Reviews, Etc.
publisher marketing
Marketing maven and writer Lorrie Beauchamp shares what she learned during 35 years in the ad industry, to help shoppers be more aware of mindless consuming and the clever "tricks" used to seduce us on a daily basis. Readers will benefit from her knowledge and insights, in four easy-to-read illustrated chapters. Includes a look back at some golden oldies in the ad world and some tips for being a smart shopper in the Internet age. If you liked Naomi Klein's "No Logo", you'll really enjoy "Marketing, My Ass "
Show More