Hispanic Marketing: The Evolution of the Latino Consumer
| AUTHOR | Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann |
| PUBLISHER | Routledge (12/05/2024) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
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Product Format
Product Details
ISBN-13:
9781032137742
ISBN-10:
1032137746
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0004
More Product Details
Page Count:
478
Carton Quantity:
16
Product Dimensions:
6.14 x 1.03 x 9.21 inches
Weight:
1.57 pound(s)
Feature Codes:
Bibliography,
Index,
Maps,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Cultural & Ethnic Studies - American - Hispanic & Latino Stu
Dewey Decimal:
658.800
Library of Congress Control Number:
2024017006
Descriptions, Reviews, Etc.
publisher marketing
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
Show More
List Price $58.99
Your Price
$58.40