AI in Marketing: Applications, Insights, and Analysis
| PUBLISHER | Routledge (06/24/2025) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
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Product Format
Product Details
ISBN-13:
9781032743332
ISBN-10:
1032743336
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
328
Carton Quantity:
24
Product Dimensions:
6.85 x 0.74 x 9.69 inches
Weight:
1.29 pound(s)
Feature Codes:
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | E-Commerce - Digital Marketing
Business & Economics | Customer Relations
Descriptions, Reviews, Etc.
publisher marketing
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
Show More
List Price $64.99
Your Price
$64.34