Hitmakers: How Brands Influence Culture
| AUTHOR | Andjelic, Ana |
| PUBLISHER | Routledge (12/13/2024) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
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Product Format
Product Details
ISBN-13:
9781032874463
ISBN-10:
1032874465
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
220
Carton Quantity:
36
Product Dimensions:
6.14 x 0.47 x 9.21 inches
Weight:
0.70 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - Multilevel
Business & Economics | Consumer Behavior - General
Business & Economics | Advertising & Promotion
Dewey Decimal:
658.827
Library of Congress Control Number:
2024031162
Descriptions, Reviews, Etc.
publisher marketing
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
Show More
List Price $38.99
Your Price
$38.60