Marketing the Third Reich: Persuasion, Packaging and Propaganda
| AUTHOR | O'Shaughnessy, Nicholas |
| PUBLISHER | Routledge (09/21/2017) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
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Product Format
Product Details
ISBN-13:
9781138060562
ISBN-10:
1138060569
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
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Page Count:
290
Carton Quantity:
1
Feature Codes:
Bibliography,
Index
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Consumer Behavior - General
Business & Economics | Europe - Germany
Business & Economics | Propaganda
Dewey Decimal:
320.943
Library of Congress Control Number:
2017017996
Descriptions, Reviews, Etc.
Author:
O'Shaughnessy, Nicholas
Nicholas O Shaughnessy is Professor of Communication at Queen Mary, University of London. He holds degrees from London, Oxford, Columbia and Cambridge Universities. Nicholas research focus is on political marketing and propaganda, and he is the author and co-author of numerous journal articles and a Senior Editor of the Journal of Political Marketing. Nicholas is the author of two classic texts in the field of political marketing, "The Phenomenon of Political Marketing" and "Propaganda and Politics: Weapons of Mass Seduction." Nicholas is a Quondam Fellow of Hughes Hall, Cambridge University, and a Fellow of the Royal Society of Arts
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List Price $190.00
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$188.10
