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Franchising Hospitality Services

PUBLISHER Routledge (09/01/2016)
PRODUCT TYPE Hardcover (Hardcover)

Description
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
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Product Format
Product Details
ISBN-13: 9781138148734
ISBN-10: 1138148733
Binding: Hardback or Cased Book (Sewn)
Content Language: English
More Product Details
Page Count: 296
Carton Quantity: 1
Weight: 1.21 pound(s)
Feature Codes: Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Industries - Hospitality, Travel & Tourism
Business & Economics | Entrepreneurship
Dewey Decimal: 647.940
Descriptions, Reviews, Etc.
publisher marketing
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
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Your Price  $188.10
Hardcover