Marketing Financial Services
| AUTHOR | Watkins, Trevor; Watkins, Trevor; Ennew, Christine et al. |
| PUBLISHER | Routledge (08/18/2016) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
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Product Format
Product Details
ISBN-13:
9781138150034
ISBN-10:
1138150037
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
Edition Number:
0002
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Page Count:
420
Carton Quantity:
1
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Banks & Banking
Business & Economics | Advertising & Promotion
Dewey Decimal:
332.106
Descriptions, Reviews, Etc.
publisher marketing
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
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Editor:
Ennew, Christine
Christine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.
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Your Price
$188.10