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The Advertising Handbook

AUTHOR Brierley, Sean; Powell, Helen; Powell, Helen et al.
PUBLISHER Routledge (03/14/2018)
PRODUCT TYPE Hardcover (Hardcover)
Description
The Advertising Handbook provides a critical introduction to advertising and marketing practices today.
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Product Format
Product Details
ISBN-13: 9781138678828
ISBN-10: 1138678821
Binding: Hardback or Cased Book (Sewn)
Content Language: English
Edition Number: 0004
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Page Count: 280
Carton Quantity: 24
Product Dimensions: 6.69 x 0.69 x 9.61 inches
Weight: 1.51 pound(s)
Feature Codes: Bibliography, Index, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Advertising & Promotion
Business & Economics | Media Studies
Grade Level: 12th Grade - College Freshman
Dewey Decimal: 659.1
Library of Congress Control Number: 2017045377
Descriptions, Reviews, Etc.
publisher marketing
The Advertising Handbook provides a critical introduction to advertising and marketing practices today.
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List Price $190.00
Your Price  $188.10
Hardcover