Marketing in Developing Countries (RLE Marketing)
| PUBLISHER | Routledge (09/16/2014) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
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Product Format
Product Details
ISBN-13:
9781138792531
ISBN-10:
1138792535
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
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Page Count:
276
Carton Quantity:
24
Product Dimensions:
6.20 x 0.80 x 9.20 inches
Weight:
1.15 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Dewey Decimal:
658.8
Descriptions, Reviews, Etc.
publisher marketing
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
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List Price $190.00
Your Price
$188.10