Nonmarket Strategic Management
| AUTHOR | Van Kranenburg, Hans; Voinea, Cosmina Lelia |
| PUBLISHER | Routledge (06/22/2017) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.
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Product Format
Product Details
ISBN-13:
9781138918290
ISBN-10:
1138918296
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
172
Carton Quantity:
42
Product Dimensions:
6.10 x 0.30 x 9.10 inches
Weight:
0.61 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Strategic Planning
Dewey Decimal:
658.401
Library of Congress Control Number:
2016048334
Descriptions, Reviews, Etc.
publisher marketing
With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.
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List Price $54.99
Your Price
$54.44