Persuasive Communication: How Audiences Decide
| AUTHOR | Young, Richard; Young, Richard; Young, Richard O. et al. |
| PUBLISHER | Routledge (07/22/2016) |
| PRODUCT TYPE | Paperback (Paperback) |
This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from analysts to CEOs - to help students better understand why audiences make the decisions they make and how to influence them.
This edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from analysts to CEOs - to help students better understand why audiences make the decisions they make and how to influence them.