The Use and Abuse of Television: A Social Psychological Analysis of the Changing Screen
| AUTHOR | Wober, J. Mallory |
| PUBLISHER | Routledge (01/21/2016) |
| PRODUCT TYPE | Paperback (Paperback) |
It is now fashionable to analyse the merits of a society and its message systems not just with 'objective' measures such as GDP and audience sizes, but also subjectively with measures of well being and appreciation of programmes. The latter procedures, more widespread in Europe than in the USA, receives pioneering discussion in this book, originally published in 1988 but which remains very relevant today.
It is now fashionable to analyse the merits of a society and its message systems not just with 'objective' measures such as GDP and audience sizes, but also subjectively with measures of well being and appreciation of programmes. The latter procedures, more widespread in Europe than in the USA, receives pioneering discussion in this book, originally published in 1988 but which remains very relevant today.