The Living World is often considered a student favorite. George Johnson has written this introductory biology textbook from the ground up to be an engaging and accessible learning tool with an emphasis on "how things work and why things happen the way they do". The Living World focuses on concepts rather than terminology and technical information, and features a straight forward, clear writing style and a wide variety of media assets to enhance the content of the textbook. George believes that 'relevancy is the window' in which students can learn biology. This is shown through every chapter of this 10th edition, which is focused directly on the relevance of its content to today's students. When the discussion of a topic is linked to a student's own experience, it does not seem so unapproachable, and the utility of learning it is far easier to accept.