James R. Gregory is the founder and CEO of Corporate Branding LLC, a firm specializing in brand strategy and communications. Recognized as one of the world's leading experts in the execution of successful corporate branding programs, Gregory has been quoted in leading publications including "BusinessWeek", the "Wall Street Journal", the "New York Times", "Forbes", "Fortune", "Advertising Age", and others. A popular speaker and the author of a number of studies on corporate branding and corporate image advertising for "BusinessWeek", he is the coauthor of "Marketing Corporate Image" and "Leveraging the Corporate Brand".

Jack G. Wiechmann is a forty-year veteran of the advertising industry. He is the coauthor (with James R. Gregory) of "Marketing Corporate Image" and "Leveraging the Corporate Brand".