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Exploring Typography

AUTHOR Rabinowitz, Tova
PUBLISHER Cengage Learning (02/03/2015)
PRODUCT TYPE Paperback (Paperback)

Description
Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. More "Designer at Work" boxes and new "Designer Processes and "Typography for Social Change" features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life.
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Product Format
Product Details
ISBN-13: 9781285176819
ISBN-10: 1285176812
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
Edition Number: 0002
More Product Details
Page Count: 480
Carton Quantity: 16
Product Dimensions: 8.40 x 0.90 x 10.70 inches
Weight: 2.24 pound(s)
Feature Codes: Bibliography, Index, Price on Product, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Design | Graphic Arts - Typography
Design | Software Development & Engineering - Computer Graphics
Dewey Decimal: 686.22
Library of Congress Control Number: 2014955418
Descriptions, Reviews, Etc.
publisher marketing
Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. More "Designer at Work" boxes and new "Designer Processes and "Typography for Social Change" features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life.
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Author: Rabinowitz, Tova
Tova Rabinowitz Deer has conducted extensive research on the subject of typography, including a vast amount of reading on historical and contemporary theories and practices. At Westwood College she served as Graphic Design Program Director, designing and administrating curriculum and programming for online and classroom environments nationwide. She received a Bachelor of Fine Arts from the University of Michigan and a Master of Education from the University of Illinois.
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List Price $141.95
Your Price  $140.53
Paperback