Content Design, Second edition: Research, plan and deliver the content your audience wants and needs
| AUTHOR | Edwards, Rachel; Winters, Sarah |
| PUBLISHER | Lulu.com (05/21/2024) |
| PRODUCT TYPE | Paperback (Paperback) |
They explain:
- what content design is,
- why content design is different from other types of writing,
- how to use data and evidence to create good content,
- who to involve in content creation.
Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.
Chapter 1: Why content design matters
Chapter 2: The science of reading
Chapter 3: Content discovery and research
Chapter 4: User stories and job stories
Chapter 5: Journey mapping
Chapter 6: Bringing your organisation with you
Chapter 7: Designing content
Chapter 8: Writing content
Chapter 9: Pair writing
Chapter 10: Crits
Chapter 11: Finished pages
They explain:
- what content design is,
- why content design is different from other types of writing,
- how to use data and evidence to create good content,
- who to involve in content creation.
Using real-world and imagined examples, this practical guide supports you through the content design process one step at a time. This second edition includes updated case studies and a new chapter on journey mapping.
Chapter 1: Why content design matters
Chapter 2: The science of reading
Chapter 3: Content discovery and research
Chapter 4: User stories and job stories
Chapter 5: Journey mapping
Chapter 6: Bringing your organisation with you
Chapter 7: Designing content
Chapter 8: Writing content
Chapter 9: Pair writing
Chapter 10: Crits
Chapter 11: Finished pages