Learn Schema Microdata Markup Understand and implement the Schema microdata markup on your website. Are you a web designer or developer that is struggling to implement Schema microdata (also called rich snippets) on your own website or your client's websites? Are you worried that if you get the implementation of the Schema microdata wrong that the search engines like Bing, Google, Yahoo or Yandex will penalise your client's websites? Are you seeing the dreaded 'Spammy Structured Markup' warning in Google Webmaster Tools? Have you read the 'Getting Started' pages on Schema and then tried to tackle the full documentation only to find that you can't seem to grasp how to implement Schema microdata in the best way on your client's websites? What if there was a book that explained how to implement Schema microdata markup in a way that made it as easy for you to understand and implement as writing a valid HTML image tag with your eyes closed and one hand tied behind your back? Imagine if you could read a book in a few hours and know exactly when, how and where to implement Schema microdata on your client's websites. Learn Schema Microdata Markup is a short book aimed at web designers and developers that want to take their client's websites to the next level of the web, Tim Berners-Lee "Semantic Web" - turning the current web, dominated by unstructured and semi-structured documents into a "web of data".