In HOW TO: CREATE SUCCESSFUL EVENTS TO GROW YOUR BRAND, Cathy Xiao Chen introduces The Business Event Canvas, a powerful new approach to designing business events with purpose and precision. Developed from her years of experience managing impactful events, Cathy's framework simplifies the complexities of event planning, making it accessible to professionals across industries. This book offers a step-by-step guide for crafting events that not only engage but also deliver measurable business outcomes. From defining your event's core objectives and aligning with company goals to building targeted communication plans and post-event strategies, Cathy provides a clear path to success. Packed with data-driven insights and practical tools, The Business Event Canvas transforms event planning from a logistical challenge into a strategic opportunity, ensuring every detail contributes to your brand's success. Whether you're an event manager, marketing professional, or business leader, this book equips you with a structured approach to creating unforgettable events that drive impact and leave lasting impressions.