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Proactive Companies: How to Anticipate Market Changes

AUTHOR Arajo, L.; Gava, R.
PUBLISHER Palgrave MacMillan (02/14/2012)
PRODUCT TYPE Paperback (Paperback)

Description
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
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Product Format
Product Details
ISBN-13: 9781349330904
ISBN-10: 1349330906
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 238
Carton Quantity: 30
Product Dimensions: 6.14 x 0.54 x 9.21 inches
Weight: 0.81 pound(s)
Feature Codes: Illustrated
Country of Origin: NL
Subject Information
BISAC Categories
Business & Economics | Management - General
Business & Economics | Strategic Planning
Business & Economics | Organizational Development
Dewey Decimal: 658
Descriptions, Reviews, Etc.
publisher marketing
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
Show More
List Price $54.99
Your Price  $54.44
Paperback