Praise for The Extended Reality Blueprint

"Annie Eaton's The Extended Reality Blueprint is jam packed with her firsthand knowledge and unique experience working with the world's leading brands on XR solutions. What you will find in this outstanding book is not only an informative read but also insight that is actionable and tangible, a clear reflection of Annie's decade working deep inside the AR and VR trenches."
-- CATHY HACKL, spatial computing and gaming executive and tech futurist, popularly known in tech circles as The Godmother of the Metaverse

"Annie clearly outlines how to bridge the gap between physical and digital spaces. It's an informative book for enterprises to understand key concepts about XR and how to apply these concepts to their businesses."
-- ALI ZAMIRI, XR Developer Relations & Ecosystem Development, Qualcomm Technologies Inc.

"I'm thrilled Annie's process for her outstanding work in virtual reality development is captured in this book. Her creativity and expertise have been instrumental in creating immersive and innovative VR experiences. Annie's dedication to pushing the boundaries of VR technology is truly commendable."
-- KEVIN MARCUM, Program Manager, Delta Air Lines

"A must-read how-to guide for anyone building extended reality environments. Annie distills a decade of XR production experience into a slender volume and readers benefit with actionable insights from the very first paragraph."
--TODD HARRIS, Co-Founder, Hi-Rez Studios, and Founder, Skillshot Media

"The Extended Reality Blueprint is an essential resource, not only unveiling the vast potential of extended reality but also presenting practical pathways for businesses to excel in XR. With insights from industry leader Annie Eaton and real-world success stories, this book is your key to embracing this transformative technology and staying at the forefront of innovation."
--JORDAN WILLIAMS, Chief Operating Officer, ArborXR

"Annie's book is more than a blueprint--it's in my mind a masterpiece on how to navigate through the complexities of extended reality and most importantly a compass for where we are headed in the future."
--CLIFF OXFORD, Founder, CliffCo, and author of Know Grow Exit

Despite its adoption in a variety of industries and by many leading organizations, product development professionals still assume that extended reality technology belongs solely in the gaming domain. That assumption deserves to be put to rest.

In The Extended Reality Blueprint, immersive content producer Annie Eaton delivers an insightful and easy-to-follow discussion of non-gaming and gaming-adjacent applications in extended reality (XR) including augmented and virtual reality. In the book, you'll explore the discovery and product development process as it relates to the implementation of immersive technology. The author walks you through the XR production process and teaches you to apply these technologies within your organization in a meaningful and profitable way.

You'll learn how to join the ranks of Delta Air Lines, Mars Wrigley, and Georgia-Pacific, just a few of the recognizable firms that have successfully leveraged XR for greater market share, higher levels of consumer engagement, and increased employee knowledge retention. You'll discover many of the latest and most exciting applications of extended reality and consider each step of the XR product development process, including how to find powerful use cases and how to choose the appropriate technology suites.

The Extended Reality Blueprint shows you how to assemble an effective team of XR developers, designers, and other key members to bring your extended reality project to life. It also presents real-world examples and lessons learned from actual businesses that have taken the leap into extended reality.

Perfect for managers, executives, directors, and other business leaders working alongside technology professionals and interested in the potential and possibilities presented by XR applications, The Extended Reality Blueprint is also a must-read guide for product development professionals, UX practitioners, content creators, and anyone else with an interest in augmented, virtual, and extended reality tech.

Follow a tried-and-tested approach to integrating augmented and virtual reality into your business

The Extended Reality Blueprint focuses on design for non-gaming or gaming adjacent applications in extended reality (XR), including augmented and virtual reality. Author Annie Eaton is a leading producer of immersive content in the XR space. Many of Annie's clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. This book presents the discovery and product development process through an immersive technology lens. You will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit.

• Learn about the latest applications of extended reality (XR), including augmented and virtual reality.
• Discover the steps of the XR product development process, including how to find profitable uses of XR and decide on technology suites.
• Assemble effective teams of XR developers, designers, artists, and other key members to bring your projects to fruition and success.
• Learn from the real-world examples and lessons learned of businesses that have taken the leap into extended reality.

The Extended Reality Blueprint, delivers a concrete, actionable process for brining extended reality into your organization and embracing this crucial technology to remain current.