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Aerospace Marketing Management: Manufacturers - OEM - Airlines - Airports - Satellites - Launchers

AUTHOR Bnaroya, Christophe; Benaroya, Christophe; Malaval, Philippe
PUBLISHER Springer (05/31/2003)
PRODUCT TYPE Hardcover (Hardcover)
Description
Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.

It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

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Product Format
Product Details
ISBN-13: 9781402071515
ISBN-10: 1402071515
Binding: Hardback or Cased Book (Sewn)
Content Language: English
More Product Details
Page Count: 536
Carton Quantity: 14
Product Dimensions: 7.04 x 1.20 x 8.92 inches
Weight: 2.01 pound(s)
Feature Codes: Bibliography, Index, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Aeronautics & Astronautics
Business & Economics | Automotive
Dewey Decimal: 629.106
Library of Congress Control Number: 2003044545
Descriptions, Reviews, Etc.
publisher marketing
Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.

It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

Show More
List Price $219.99
Your Price  $217.79
Hardcover