Encyclopedia of Major Marketing Campaigns, Volume 3
| PUBLISHER | Gale (06/14/2013) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
"This completely new third volume of Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia Of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. Entries will profile major product/service, mobile app, social media, brand development, packaging, and television strategies amongst other types. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to the strategic marketing framework ensuring that the marketing strategies can easily be utilized in an academic environment as case studies, or illustrative examples often times described as ""war stories"" by professors.
"
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Product Format
Product Details
ISBN-13:
9781414499215
ISBN-10:
1414499213
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
448
Carton Quantity:
10
Product Dimensions:
8.30 x 1.10 x 11.00 inches
Weight:
2.80 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents,
Textbook
Country of Origin:
MX
Subject Information
BISAC Categories
Reference | Encyclopedias
Reference | Marketing - General
Reference | Reference - General
Dewey Decimal:
659.109
Library of Congress Control Number:
2013011846
Descriptions, Reviews, Etc.
publisher marketing
"This completely new third volume of Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia Of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. Entries will profile major product/service, mobile app, social media, brand development, packaging, and television strategies amongst other types. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to the strategic marketing framework ensuring that the marketing strategies can easily be utilized in an academic environment as case studies, or illustrative examples often times described as ""war stories"" by professors.
"
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List Price $839.25
Your Price
$830.86