The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost Your Sales.
| AUTHOR | Kennedy, Dan S. |
| PUBLISHER | Adams Media Corporation (02/14/2011) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Show More
Product Format
Product Details
ISBN-13:
9781440511417
ISBN-10:
1440511411
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0004
More Product Details
Page Count:
240
Carton Quantity:
40
Product Dimensions:
5.50 x 0.70 x 8.30 inches
Weight:
0.65 pound(s)
Feature Codes:
Bibliography,
Index,
Price on Product - Canadian,
Price on Product,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Business Writing
Business & Economics | Sales & Selling - Management
Business & Economics | Careers - General
Dewey Decimal:
658.81
Library of Congress Control Number:
2010047895
Descriptions, Reviews, Etc.
publisher marketing
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Show More
List Price $16.99
Your Price
$16.82