Batchelor rocked the publishing industry when he invented print-on-demand (POD) publishing and triggered a landslide of new books from every country in the world. Since then, more than 100,000 writers have seized the opportunity to be published, and the rate is accelerating. In 2007, an estimated 30,000 new authors will use POD services such as AuthorHouse, BookSurge, and iUniverse, Lulu, Trafford and Xlibris. Bruce was CEO of Trafford Publishing for 11 years, and is now owner/publisher at Agio Publishing House in Victoria, BC, Canada. A bestselling author and management consultant, he speaks at writers conferences and universities.