Developing Churn Models Using Data Mining Techniques and Social Network Analysis
| AUTHOR | Mrsic, Leo; Kopal, Robert; Klepac, Goran et al. |
| PUBLISHER | Information Science Reference (07/31/2014) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for forecasting and managing risk, further research in this field can greatly assist companies in making informed decisions based on future possible scenarios. Developing Churn Models Using Data Mining Techniques and Social Network Analysis provides an in-depth analysis of attrition modeling relevant to business planning and management. Through its insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytics tools, this publication is especially relevant to managers, data specialists, business analysts, academicians, and upper-level students.
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Product Format
Product Details
ISBN-13:
9781466662889
ISBN-10:
1466662883
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
308
Carton Quantity:
11
Product Dimensions:
7.00 x 0.75 x 10.00 inches
Weight:
1.73 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Data Science - Data Analytics
Computers | Data Science - Data Modeling & Design
Computers | Internet - Social Media
Dewey Decimal:
658.834
Library of Congress Control Number:
2014017276
Descriptions, Reviews, Etc.
publisher marketing
Churn prediction, recognition, and mitigation have become essential topics in various industries. As a means for forecasting and managing risk, further research in this field can greatly assist companies in making informed decisions based on future possible scenarios. Developing Churn Models Using Data Mining Techniques and Social Network Analysis provides an in-depth analysis of attrition modeling relevant to business planning and management. Through its insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytics tools, this publication is especially relevant to managers, data specialists, business analysts, academicians, and upper-level students.
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List Price $185.00
Your Price
$183.15
