Gamification is a type of mechanism design that has become increasingly popular in recent years. It is a design theory that aims at making the social environment more explicitly game-like, in order to motivate people in the same way as they are motivated by recreational games. The theory in this book builds on ideas on how games like Monopoly, Pac-Man and Minecraft can be useful for understanding behaviour at the strategical, tactical and operational levels of the organisation, and it argues that TQM can be implemented when using these three game models in the context of a strategy known as the bootstrap algorithm.