Google Analytics is a web-hosted tool that helps users design more effective websites. It provides some of the most useful and powerful digital analytics features available. The basic services of this software can be used free of charge. If used carefully, it can make your web investments more productive. This product is targeted towards marketers and SEO's (Search Engine Optimizers), but it has plenty of other features to offer a variety of users. Find out everything you need to know in this guide for beginners.