There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet--you can create a community eagerly awaiting your next book. But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable but proves that it can be fun and fulfilling too. Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities.