A leadership expert and the bestselling author of "The Fred Factor" invites listeners to get better and close the gap between how good they are and how good they can be by teaching them to employ Sanborn's uniquely designed "Potential Matrix" to specific areas of their lives.

One of the most exciting opportunities is right in front of you every day: pursuing your true potential. You're on your way. You can make your best second-best. You can be better. Leadership expert and international bestselling author of The Fred Factor and You Don't Need a Title to Be a Leader Mark Sanborn invites you to do just that. By teaching you to apply his uniquely designed Potential Matrix -the ultimate strategy for succeeding in life-to specific areas of your life, Sanborn provides you with the tools you need to see breakthrough improvement.