"Start here, start now. Here's a book worth sharing and talking about. Better is possible."--Seth Godin, author of The Song of Significance

Perhaps you've looked at factory farming or climate change and thought, I should become a vegan. And like most people who think that, very probably you haven't. Why? Well, in our world, roast turkey emanates gratitude, steak confers virility, and chicken soup represents a mother's love. Against that, simply swapping meat for plants won't work.

In Hungry Beautiful Animals, philosopher Matthew C. Halteman shows us how--despite all the forces arrayed against going vegan--we can create an abundant life for everyone without using animals for food. It might seem that moral rectitude or environmental judgement should do the trick, but they can't. Going vegan must be about flourishing, for all life. Shame and blame don't lead to flourishing. We must do it with joy instead.

Hungry Beautiful Animals is more than philosophy: it's a book of action, of forgiveness, of love. Funny and wise, this book frees us joyfully to want what we already know we need.