From his earliest days in Winnipeg and throughout his varied and flamboyant career as a journalist and public relations manager, Ed Parker distinguished himself as a dynamic, creative, energetic innovator. These memoirs trace the eventful life of a man determined to face every challenge with a fresh idea. Readers will delight in his association with the world-renowned Canadian geologist and "mine finder" Dr. Franc Joubin, and the colourful, unpredictable American mining promoter Joseph H. Hirshhorn.

Ultimately the founder of the School of Journalism and Graphic Arts at Ryerson in Toronto, Ed Parker has left us a legacy of a lifestyle characterized by boundless enthusiasm and the unmistakable "Parker" flare.