Research in Consumer Behaviour
| PUBLISHER | Jai Press Inc. (02/01/1994) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
This volume covers such topics as varieties in governance reform and political constraint and policy choices in the field of research in consumer behaviour.
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Product Format
Product Details
ISBN-13:
9781559384971
ISBN-10:
1559384972
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
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Page Count:
276
Carton Quantity:
20
Product Dimensions:
6.14 x 0.63 x 9.21 inches
Weight:
1.23 pound(s)
Country of Origin:
GB
Subject Information
BISAC Categories
Business & Economics | Marketing - Research
Business & Economics | Research
Dewey Decimal:
658.834
Descriptions, Reviews, Etc.
publisher marketing
This volume covers such topics as varieties in governance reform and political constraint and policy choices in the field of research in consumer behaviour.
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Editor:
Belk, Russell W.
Russell Belk is Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He also co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference, two key events in qualitative consumer research. He received the Paul D. Converse Award and the Sheth Foundation/"Journal of Consumer Research" Award for Long Term Contribution to Consumer Research.
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Your Price
$154.36